Guide4Good Wisconsin · Event Media Package
We turned a local amateur into a media event.
One golf tournament in Oneida, Wisconsin. Six weeks. 5,463 people showed up online — reading player profiles, refreshing the leaderboard, and sharing it themselves. Here's exactly what we built, what it did, and how we can do it for your event.
5,463
Unique visitors
17,469
Pageviews
3.2
Pages per visit
~3 min
Avg. time on site
Measured June 7 – August 1, 2026 on browncountyamateur.com.
The problem
Most great events have a PDF flyer and a Facebook post.
The event itself is special. The people are special. But everything around it — the registration page, the results, the photos that end up in someone's camera roll — makes it look like it isn't. Sponsors get a logo on a banner and no way to know if it worked. Participants get a scorecard and go home.
The gap isn't effort. It's that nobody is treating the event like it deserves media. When you do, the audience shows up — and stays. That's what these numbers are: the difference between publishing information and telling a story.
What we build
Three things, working together.
Event Website
The engagement engine.
A real site — not a flyer. Homepage, tee times, live leaderboard, photo and video feed, event timeline, sponsor pages, and a private admin dashboard so your team can post updates from the course.
- Live leaderboard, updated from the phone in your pocket
- Sortable, filterable start times for every entrant
- Photo + video feed with likes and comments
- Timeline of the day: low scores, aces, behind-the-scenes
- Sponsor pages that actually get visited
Player Profiles
The breakout feature.
Every entrant gets a Q&A card: photo, years in the field, favorite hole, toughest hole, best memory, what winning would mean. Swipeable, shareable, and the single biggest driver of traffic and buzz we measured.
- 127 profiles published for the 2026 Brown County Amateur
- Players submit their own answers through a form — no chasing
- Each profile is a shareable link players post themselves
- Sponsors can be woven into the profile experience
Keepsakes & Coverage
Something they keep.
Bifold keepsake cards, print-ready collages, branded social graphics — plus on-site interviews and soundbites captured during the event and turned into content you can use all year.
- Bifold player keepsake cards
- 8×10 print collages and framed course art
- Branded graphics for every low round, ace, and champion
- On-site interviews, soundbites, and short-form video
Case study
The 2026 Brown County Amateur
A three-round amateur championship at Oneida Golf & Country Club in Oneida, Wisconsin. 153 players across a Championship flight and six handicap flights. We built the site from scratch and published profiles right up to the first tee shot.
Weekly visitors
June 7 – August 1, 2026
5,463 total
Jun 7–13
Site launch
Jun 14–20
Jun 21–27
Jun 28–Jul 4
Jul 5–11
Jul 12–18
Jul 19–25
Tee times posted
Jul 26–Aug 1
Tournament week
127
Player profiles published
153
Players on tee sheets & leaderboard
953
Visitors on tournament day
3,645
Pageviews on tournament day
2,795
Visitors during tournament week
167
Relationships tracked in the CRM
What moved the needle
Every jump in the chart lines up with a batch of player profiles going live. People shared their own card, and their friends came to read it.
Depth, not just clicks
3.2 pages per visit and roughly three minutes on site. This is a reading audience, not a bounce.
Peak on game day
953 visitors and 3,645 pageviews on the final round — people following the leaderboard hole by hole from work, home, and the course.
Why sponsors say yes
This is the easiest sponsorship you'll ever sell.
A destination, not an impression
A banner on a tee box gets walked past. A sponsor page on a site that people visit 3+ pages deep for three minutes gets read.
Named inside the content
Flight sponsors, hole sponsors, and presenting partners appear on the leaderboard, tee sheets, and profile pages — the exact pages people refresh all day.
Documented, reportable reach
Real analytics you can hand a sponsor at renewal time. Most local events cannot tell a sponsor a single number.
Content they can reuse
Sponsors get graphics, photos, and video from the day they can post to their own channels — value that outlives the event.
For charitable events, this matters twice. A donor who reads a participant's story before they give, gives differently. The profiles aren't decoration — they're the fundraising asset.
Packages
Pick where you want to start.
Every event is different — field size, timeline, how much coverage you want on site. We scope it on a call, but this is the shape of it.
Essentials
The site and the start of the story.
- Custom event website (home, schedule, info, sponsors)
- Tee times / start times, sortable and filterable
- Live leaderboard or results board
- Admin dashboard for your team
- Sponsor pages and logo placement
- Hosting, domain setup, and event-week support
Signature
Everything above, plus the feature people talk about.
- Everything in Essentials
- Player / participant profiles with photo + Q&A
- Self-serve submission form and profile management
- Photo & video feed with likes and comments
- Live event timeline for updates all day
- Branded social graphics package
- Email capture and contact list building
Full Story
We show up, film it, and hand you the keepsakes.
- Everything in Signature
- On-site photography and video coverage
- Participant and sponsor interviews + soundbites
- Recap film and short-form clips for social
- Bifold keepsake cards for every participant
- Print collages and framed course art for sale or gifting
- Post-event sponsor recap report with real numbers
Cost per participant
Divide the package by your field size. At 150 participants, a mid-tier package lands in the range of a single tee gift — except this one lasts all year and drives traffic.
Cost per pageview
17,469 pageviews across six weeks. Compare that to what a local print ad or radio spot costs for a fraction of the attention.
Sponsor-recoverable
Most events fund this entirely from one or two added sponsor tiers — a presenting partner and a flight or hole series — and keep the rest.
How it runs
From kickoff to keepsakes.
90 days out
Kickoff call, brand and design direction, site structure. Site goes live with schedule, info, and sponsor placements so you have something to sell from.
60 days out
Participant profile submissions open. Sponsor pages built out. Email capture running. First round of social graphics.
30 days out
Profiles publishing in waves — this is where the traffic curve starts bending. Start times loaded. Admin training for your team.
Event week
Live leaderboard, live feed, live timeline. On-site coverage and interviews if included. Same-day graphics for aces, low rounds, and winners.
After
Recap film and clips, keepsakes delivered, sponsor report with real numbers, and the site stays up as your archive and next year's head start.
We can also just show up and cover it.
Photography, video, participant and sponsor interviews, soundbites, and same-day graphics — available as an add-on to any package or as a standalone for events that already have a website they like.
Next step
Tell us about your event.
Field size, date, and what you're hoping the event feels like. We'll come back with a scope and a number.