The story, on film and in photos
Media
A magazine, films from the course, and the full photo archive — built to remember Jimmy O's final year.
A first for the Brown County Amateur
Jimmy O's last year deserves to be remembered.
Sixty-six years of tournament. One last walk for the man who built it. For the first time, we're putting cameras on the course — so the families, friends, and players who can't be inside the ropes can feel like they were here.
A digital magazine, films from the course, and the full photo archive. Built once, lives on this site forever, free to read and watch. The full media plan and ways to back the production are coming soon.
Produced by Guide4Good Wisconsin · On the ground July 31 – Aug 2, 2026
Behind the camera · 2026
A note from behind the lens
Putting the clubs down to pick up the camera.
I've been a TAD and a long-time player of the Brown County Amateur. This year, instead of teeing it up, I'm filming it — three days on the ground capturing the players, the course, and the story of Jimmy O's final year so every family, friend, and supporter can feel like they were here.
— The Brown County Amateur film team
About the crew
Guide4Good Wisconsin is a Green Bay-based storytelling and media company. FAA certified, fully insured, and built to film the people and places that deserve to be remembered. The Brown County Amateur is our home tournament — and this is our first year bringing the cameras.
Coming Summer 2026
The BCA Magazine
A digital magazine celebrating 66+ years of the Brown County Amateur — champions, stories, and the soul of tournament weekend. Issue 01 launches alongside the 2026 tournament. Free to read, built for sponsors who want to be part of the story.
Cover concept in development
One direction. One Issue 01.
Early-commit sponsors help shape the final look. These are working mockups — the final cover will be selected before Issue 01 goes to press digital.
BROWN COUNTY
Special
Tribute
Exclusive
Inside the 2026 Field
The Course
Every Hole, Ranked
The Farewell Issue
Jimmy O's Last Walk
Sixty-six years, one tournament, and the quiet legend who carried it. An oral history.
Plus
66 Years of Champions
Direction 1 · The Farewell
Tribute cover. Course at dawn, Jimmy O headline, classic Golf Digest pacing.
Inside the issue
Sample spreads from Issue 01.
Editorial mockups built in the spirit of Golf Digest — full-bleed opener, drop cap with pull quote, contents page, and a photo essay. Final layouts evolve with the story.
On the Cover
Jimmy O at first light. Photograph by the BCA Film Team.
Inside · Summer 2026
Contents
Features
- 18Jimmy O's Last WalkAn oral history.
- 32Can Anyone Beat Kressin?The defending champ.
- 44Every Hole, RankedThe course in 18 votes.
Departments
- From the TADs08
- The Willy Award12
- Flight Winners54
- 66 Years of Champions62
- Sponsor Roll78
Spread · Table of Contents
Pages 4–5. Full-bleed cover photo opposite the issue's contents.
By the Editors · Photographs by the BCA Film Team
Jimmy O's
Last Walk
For sixty-six years he kept the lights on, the pairings fair, and the bar open one round longer. Now, as the founder of the Brown County Amateur walks the fairways one final summer, those who know him best share what the tournament — and the man — really meant.
Continued on page 20 →
Spread · Feature Opener
Pages 18–19. The Farewell — opening of the Jimmy O cover story.
The Farewell · continued
He arrives before the dew lifts, coffee in one hand, clipboard in the other. The starter's tent isn't open yet, but Jimmy O is already pacing the first tee like a man who has done this a thousand mornings — because he has. The Brown County Amateur began as a friendly bet in 1960 and has not missed a year since. He arrives before the dew lifts, coffee in one hand, clipboard in the other. The starter's tent isn't open yet, but Jimmy O is already pacing the first tee like a man who has done this a thousand mornings — because he has. The Brown County Amateur began as a friendly bet in 1960 and has not missed a year since. He arrives before the dew lifts, coffee in one hand, clipboard in the other. The starter's tent isn't open yet, but Jimmy O is already pacing the first tee like a man who has done this a thousand mornings — because he has. The Brown County Amateur began as a friendly bet in 1960 and has not missed a year since.
"He never wanted the trophy with his own name on it. He wanted yours."
— A past champion
He arrives before the dew lifts, coffee in one hand, clipboard in the other. The starter's tent isn't open yet, but Jimmy O is already pacing the first tee like a man who has done this a thousand mornings — because he has. The Brown County Amateur began as a friendly bet in 1960 and has not missed a year since. He arrives before the dew lifts, coffee in one hand, clipboard in the other. The starter's tent isn't open yet, but Jimmy O is already pacing the first tee like a man who has done this a thousand mornings — because he has. The Brown County Amateur began as a friendly bet in 1960 and has not missed a year since.
Hole 1 · Saturday, 7:42 a.m.
The first tee of the 66th Brown County Amateur — the moment the founder hands the starter's microphone over for the last time.
Spread · Article Body
Pages 20–21. Two-column body with drop cap, pull quote, full-bleed photo.
Photo Essay
Eighteen
Mornings
A walk around the course at first light.
01
02
03
040506The Long Way Around
The course at dawn is a different animal — wet, slow, generous. By noon it bites back. By six it forgives again. These are the mornings most players never see.
Spread · Photo Essay
Pages 44–45. Eighteen Mornings — the course at first light.
Inside Issue 01
What we're working on
The 2025 Champion
An inside look at Shawn Kressin's winning weekend.
The Willy Award
Origins, traditions, and every flight winner from 2025.
66 Years of Champions
A visual retrospective of every name on the trophy since 1960.
The Course, Round by Round
Hole-by-hole storytelling from tournament weekend.
Sponsor Spotlights
The local businesses that make the BCA possible.
Player Q&As
Voices from the field — past champions, first-timers, and TADs.
For sponsors
Digital-first means your name lives year-round.
No print run, no shelf life. The BCA Magazine lives on this site — searchable, shareable, and visible to every player, family member, and fan who visits. Sponsor placements appear inside the issue and across the site.
On film
Video
Videos coming soon
Footage from the 2026 tournament will live here. Check back as we get closer to July 31.
From the field
Photo Gallery
Tournament photography by our on-the-ground team. Fan submissions welcome — email info@guide4goodwisconsin.org to contribute.
Photos coming soon
Photos and episodes from the 2026 tournament will live here. Check back as we get closer to July 31.